Core Values

  • Creating Beautiful Smiles for a Lifetime
  • Deliver WOW through customer service
  • Make each patient/parent a raving ambassador
  • Embrace and drive change
  • Create fun and excitement
  • Be adventurous, creative, and open-minded
  • Pursue growth and learning, which fulfills the purpose of life
  • We are a positive team with family spirit
  • Do more with less
  • We are passionate and determined
  • Be loyal and respectful to patients, parents and team members
  • Driven by innovation
  • Wow each other through communication
  • Our actions are driven by integrity, honesty, accountability, and responsibility

Read our Mission Statement